johnsamuels7484Corporations Going Green? Pt 2
September 4th 2008 01:53
It seems everyone is getting in on this whole going green thing.
Here we have another prime example of corporations cashing in on public opinion about the environment, but then again, the environment benefits despite the original motivations.
This real estate website Realty Online, promises to offset carbon emissions with their 'Green Listings' option.
It seems they've partnered with The Carbon Fund, whoever that is, and are now offsetting carbon for you if you use their site for your property needs. No amounts or anything are specified as to what when and how they will do these offsets though. Makes me a little bit wary but I guess consumer organizations would be all over them in a heartbeat if they made a claim like that and didn't back it up.
Still, the trend of eco based marketing ploys seems to be in full force ans showing no sign of letting up. I'll keep you all updated on this as I find other examples of companies cashing in on global warming fear.
Here we have another prime example of corporations cashing in on public opinion about the environment, but then again, the environment benefits despite the original motivations.
This real estate website Realty Online, promises to offset carbon emissions with their 'Green Listings' option.
It seems they've partnered with The Carbon Fund, whoever that is, and are now offsetting carbon for you if you use their site for your property needs. No amounts or anything are specified as to what when and how they will do these offsets though. Makes me a little bit wary but I guess consumer organizations would be all over them in a heartbeat if they made a claim like that and didn't back it up.
Still, the trend of eco based marketing ploys seems to be in full force ans showing no sign of letting up. I'll keep you all updated on this as I find other examples of companies cashing in on global warming fear.
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